Social Media and Digital Marketing Apprenticeships

Develop your company with a digital marketing apprentice!

We have teamed up with Ferry Cake Consultancy to deliver Digital Marketing Apprenticeships across South Wales' Western Bay: Bridgend, Neath Port Talbot, and Swansea.

The digital world is moving fast and digital marketing is already a ‘must’ in businesses of all sizes in order to grow, and not be left behind. Social media is quickly becoming a marketer's favourite tool due to its effectiveness and cost efficiency. We have level 3 apprenticeships which splits into two strands: Digital Marketing, and Social Media for Business. Get the foundations of digital marketing on one of these routes. Although they both overlap, the units specialise with each strand. 


Join on a level 3 programme and choose a pathway - Social Media, or Digital Marketing. This course will give you a generic overview of the sector and will build your skills so that you are ready to move onto level 4 if you want. Even better, if you do a level 3 with us, we can recognise this and we can put it towards your level 4 qualification! Winner!

Level 3 Social Media for Business

Principles of social media within a business
Principles of keywords and optimisation
Social networking management for a business
Using collaborative technologies

Use digital and social media in marketing campaigns
Imaging software
Video software
Website software
Content management system website creation
Creating and optimising content for the web
Principles of mobile social media for a business
Understanding CRM for creative business
Communicating using digital marketing/sales channels
Web development
Analyse and report data

Level 3 Digital Marketing

Understanding the business environment
Understand legal, regulatory and ethical requirements in sales and marketing
Using collaborative technology
Principles of marketing evaluation
Develop own professionalism
Digital marketing metrics and analytics

Principles of social media advertising and promotion
Search engine marketing
Content marketing
Marketing on mobile devices
Online display advertising
Email marketing
Principles of social media within a business
Principles of keywords & optimisation
Content management system website creation
Website software
Principles of marketing stakeholder relationships
Brand development
Project management
Analyse and report data
Produce copy for digital media communication

 

Level 4 Digital Marketing

 

Our Level 4 programme (equivalent to a Higher National Certificate) will build on skills learnt on the level 3 course, or skills you have gained through your experience in digital marketing prior to the course. Check out the lists below showing a small selection of units.

 

Marketing planning
Ethics and legalities of digital marketing
Business concepts
Project management
Digital marketing metrics and analytics
Personal and professional development

Gamification
Content marketing
Online display advertising
Marketing on mobile
Search engine marketing
Email marketing
Retention marketing
Video channel management
Designing an effective web based user experience
Principles of keywords and optimisation
Content management system website creation
Principles of social media advertising and promotion
Website software
Delivering e-commerce solutions
Using collaborative technologies

Want a mix of marketing and business administration? Head over to our Business Administration page. Looking for ECDL or more focussed on software? Check out our IT Application Specialist apprenticeships. Is this totally the wrong page? You actually wanted technical training? We've got you covered with an IT, Software, Web, & Telecoms Professional apprenticeship. 

At Swansea ITeC we tailor each apprenticeship to each individual. This ensures that the units are relevant to the apprentice, and gives them the skills to develop the business. Learning the theory at the centre, apprentices will then be assessed using these skills within the workplace doing their day to day job. We understand that not all businesses have the same objectives and therefore customisation is vital!

esf logo 2017
Traineeship and Apprenticeship programmes are part financed by the European Social Fund through the Welsh Government. 
With the support of EU funds, we have been able to help more people gain qualifications.